Ph.D. , China University of Geo-sciences Wuhan (2020)
M.Sc. , University of the Punjab (2011)
Publications
Does E-Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer-based brand equity and love Year of Publication: 2020
Food Consumption Behavior of Pakistani Students Living in China: The Role of Food Safety and Health Consciousness in the Wake of Coronavirus Disease 2019 Pandemic Journal Name: Frontiers in Psychology Volume # 12Page # 15Year of Publication: 2021
The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food Year of Publication: 2024
