BS in Multimedia Arts- Animation


A Bachelor of Science in Multimedia Arts is strategically designed to cater to the contemporary demands of our digitally immersed society. In an era where information is mainly conveyed through visual and interactive mediums, this program offers students a comprehensive skill set encompassing graphic design, animation, video production, web development, and interactive media. Its rationale addresses the escalating need for proficient multimedia content creators across diverse sectors, including advertising, entertainment, education, and business. Graduates emerge equipped to bridge the gap between ideas and audience engagement, crafting compelling narratives in an increasingly competitive digital landscape. Furthermore, the program instils creativity, encouraging students to explore innovative solutions for effective communication in the digital age. It prepares them for traditional media roles and positions in emerging industries, fostering adaptability and entrepreneurship. A Bachelor of Science in Multimedia Arts is a vital educational pathway, moulding individuals who can shape the future of digital storytelling, user experience, and communication in our technology-driven world. The School of Media and Communication Studies at MUL has developed this advanced undergraduate new media degree to meet the industry's needs and open up new employment options for media students in light of the technological revolution currently underway in the media and communication industries.

The mission of the Bachelor of Science in Multimedia Arts is to empower students with a dynamic and versatile skill set, enabling them to excel in the ever-evolving multimedia landscape. We are committed to fostering creativity, innovation, and artistic expression while providing a solid foundation in multimedia production, graphic design, animation, video editing, and web development. Our mission is to prepare graduates who can meet the demands of industries such as advertising, entertainment, education, and digital marketing and shape the future of visual and interactive communication. We aim to cultivate ethical, adaptable, and technically proficient multimedia professionals who can effectively convey messages, engage audiences, and contribute positively to a digital society's diverse needs and challenges.

1. To provide students with a strong foundation and advanced skills in multimedia production, including graphic design, animation, video editing, web development, and interactive media. 
2. To foster creative thinking and innovative problem-solving, enabling students to develop unique and engaging multimedia content. 
3. To ensure that graduates are proficient in using industry-standard multimedia software and tools. 
4. To effectively enhance students' ability to communicate ideas and messages through visual and interactive media. 
5. To teach project management skills, enabling students to plan, execute, and deliver multimedia projects on time and within budget. 
6. To assist students in building a solid portfolio showcasing their multimedia work, which is crucial for career advancement. 
7. To prepare graduates for diverse career opportunities in advertising, entertainment, marketing, education, and web development. 
8. To instil a sense of ethical responsibility and professionalism in multimedia arts practice. 
9. To equip students with the knowledge and skills to pursue entrepreneurial ventures in multimedia arts or work as freelancers. 

Fee Structure BS in Multimedia Arts- Animation

BS in Multimedia Arts- Animation
Duration 4 Years
Total Semester 8
Total Package 524,304
At Admission Time 28,500
Additional Charges at the time of Admission 2,700
Examination Fee 3,500
Total Amount (At Admission) 31,200
Installment 31207 * 16
Additional Charges at the time of Admission
Web Portal fee per year for Learning Management Syste 0
Library Security Fee (Refundable) 2,000
Student Card 200
Library & Magazine Fund 500
Total Additional Charges 2,700
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Scheme of Study

Semester 1

Sr.# Course Code Course Name Credit Hours
2 QRMT100 Quantitative Reasoning – I 3
3 CAVE100 Civics and Community Engagement 2
4 SSMC100 Social Media In Current Times 2
5 NSFT100 Science of Food 3
6 IUQN100 Irfan Ul Quran 1
7 MMAM105 Basic Design 3

Semester 2

Sr.# Course Code Course Name Credit Hours
1 EXPR100 Expository Writing 3
2 QRMT110 Quantitative Reasoning – II 3
3 ENTR100 Entrepreneurship 2
4 AHBS100 Life and Learning 2
5 AHSS100 The Life of Holy Prophet S.A.W.W 3
6 COMP113 Application of Information and Communication Technologies (ICT) 3
7 MMAM303 Introduction to Graphic Tools 3

Semester 3

Sr.# Course Code Course Name Credit Hours
1 ICOP100 Ideology & Constitution of Pakistan 2
3 MFTT201 Introduction to film, TV and Theatre 3
4 MMAM102 Drawing – I 3
5 MMAM106 Basic Animation - I 3
6 MMAM313 Computer graphics – II 3

Semester 4

Sr.# Course Code Course Name Credit Hours
1 MMAM112 Drawing – II 3
2 MMAM116 Animation – II 3
3 MMAM401 Advance Graphic tools 3
4 MMAM304 Photography 3
5 MMAM103 History of Arts 3
6 DMCM102 Idea Creation 3

Semester 5

Sr.# Course Code Course Name Credit Hours
1 MMAM302 Drawing – III 3
2 MMAM405 Animation – III 3
3 DMCM101 3d Animation- I 3
4 MMAM403 Illustration 3
5 MMAM404 Video production & Digital Video Tools 3
6 UNRM301 Research Methods 3

Semester 6

Sr.# Course Code Course Name Credit Hours
1 MMAM312 Drawing – IV 3
2 MMAM407 Animation – IV 3
3 DMCM110 3d Animation-II 3
4 MMAM406 Web Design – I 3
5 DMCM105 Character Development 3
6 MMAM409 Compositing and Effects 3

Semester 7

Sr.# Course Code Course Name Credit Hours
1 MMAM402 Drawing – V 3
2 DMCM201 3d Animation-III 3
3 MMAM416 Web Design – II 3
4 MMAM410 Advance Video & Digital Tools 3
5 FYP499A Final Year project A 3

Semester 8

Sr.# Course Code Course Name Credit Hours
1 DMCM204 Digital Storyboarding for Animation 3
2 DMCM203 Portfolio Development for Digital Media 3
3 INTN401 Internship 3
4 FYP499B Final Year Project B 3
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