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Industrial Visit: City 42 Channel, Lahore

The group was welcomed by Mr. Sohail, Head of the Personnel Department, City 42, who briefed them on the visit’s schedule. Students toured key departments, including Operations, Finance, and Human Resources.
Mr. Aqeel, Social Media Manager, City 42, highlighted the growing significance of Digital Marketing in business success and stressed academia-industry collaboration. Mr. Amar, Media Head, discussed the role of determination and hard work in professional growth. Students actively engaged in discussions, particularly on media industry dynamics and opportunities for female employees.

On June 2, 2025, B.B.A 8th Semester students and faculty members including Mr. Sohail Nawaz Malhi, Ms. Ayesha Bashir, and Ms. Shazia Ashraf from the School of Business & Management Sciences visited City 42 Channel in Qaid-e-Azam Industrial Estate, Lahore.

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