Associate Degree in Digital Marketing


AD program in digital marketing is essential for fulfilling the need to globalize marketing transformation into artificial intelligence-based marketing. This degree program offers comprehensive understanding to associate with clients worldwide using new and innovative ways. It also delivers the knowledge and skills to understand consumers and make business decisions based on data and market information – a valuable skill in almost any organization or industry.


  1. To enhance the student's knowledge about the upcoming marketing problem.
  2. To develop analytical abilities for customer retention in online businesses.
  3. To make students' abilities to increase efficiency in the organizational processes by utilizing digital mechanisms.
  4. To provide students with global market knowledge and prepare them for global competition.
  5. The students will learn and utilize social media platforms to engage with customers to increase revenue and customer retention.

Career Path

  1. Digital Marketing Advisor
  2. Social Media Executive
  3. Marketing Campaigns Officer
  4. Content Marketing Manager
  5. Search Engine Optimization (SEO) Analyst/ Manager
  6. Pay-per-click (PPC) Advertiser,
  7. Email marketing Agent,
  8. Marketing Analytics

Fee Structure Associate Degree in Digital Marketing

Associate Degree in Digital Marketing
Duration 2 Years
Total Semester 4
Total Package 263,300
At Admission Time 28,500
Additional Charges at the time of Admission 2,700
Examination Fee 3,500
Total Amount (At Admission) 31,200
Installment 29788 * 8
Additional Charges at the time of Admission
Web Portal fee per year for Learning Management Syste 0
Library Security Fee (Refundable) 2,000
Student Card 200
Library & Magazine Fund 500
Total Additional Charges 2,700
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Scheme of Study

Semester 1

Sr.# Course Code Course Name Credit Hours
2 QRMT100 Quantitative Reasoning – I 3
3 CAVE100 Civics and Community Engagement 2
4 SSIE100 Banking Operations 2
5 NSFT100 Science of Food 3
6 IUQN100 Irfan Ul Quran 1
7 MNGT101 Principles of Management 3

Semester 2

Sr.# Course Code Course Name Credit Hours
1 EXPR100 Expository Writing 3
2 QRMT111 Exploring Quantitative Skills 3
3 ENTR100 Entrepreneurship 2
4 AHSS100 The Life of Holy Prophet S.A.W.W 3
5 AHBS100 Life and Learning 2
6 COMP113 Application of Information and Communication Technologies (ICT) 3
7 MNGT301 Principles of Marketing 3

Semester 3

Sr.# Course Code Course Name Credit Hours
1 ICOP100 Ideology & Constitution of Pakistan 2
3 MNGT200 Introduction to Business Finance 3
4 MNGT202 Human Resource Management 3
5 MNGT205 Digital Marketing 3
6 MNGT208 SME and Digital Engagement 3

Semester 4

Sr.# Course Code Course Name Credit Hours
1 MNGT207 User Experience (UE) and User Interface (UI) Management 3
2 MCOM304 Introduction to Advertising and Public Relations 3
3 MNGT206 Social Media Marketing 3
4 MNGT302 Digital Brand Management 3
5 MNGT316 E-Marketing 3
6 INTN401 Internship 3
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