BS Digital Marketing

Introduction

BS Digital Marketing is a contemporary and industry-focused program designed to equip students with in-demand digital skills required to plan, execute, and optimize marketing strategies in the digital ecosystem. The program covers core areas such as social media marketing, search engine optimization (SEO), content marketing, digital advertising, analytics, and e-commerce.

This program prepares students to understand consumer behavior in digital environments while enabling them to use modern tools and platforms to build brands, drive engagement, and achieve measurable business growth across various industries.

Objectives

Develop strong foundations in digital marketing concepts and strategies
Train students in social media marketing, SEO, SEM, and content marketing
Build analytical skills using digital marketing tools and performance metrics
Enhance creative thinking for digital branding and campaign management
Prepare students for professional roles in the digital and e-commerce industry
Establish a solid foundation for advanced studies and certifications in digital marketing

Career Path

Digital Marketing Executive
Social Media Manager
SEO / SEM Specialist
Content Marketing Officer
Digital Advertising Specialist
E-commerce Marketing Executive
Brand & Online Community Manager
Freelance Digital Marketer / Entrepreneur
Higher studies in Marketing, Media, or Digital Business

Fee Structure BS Digital Marketing

BS Digital Marketing
Duration	4 Years
Total Semesters	8
Total Package	877,004
At Admission Time	32,000
Semester Fee x Installments	49331 * 2
Examination Fee. (Per Semester)	3,500
Mics. (Per Semester)	3,901

Additional Charges at the time of Admission
Web Portal fee per year for Learning Management Syste	0
Library Security Fee (Refundable)	2,000
Student Card	500
Library & Magazine Fund	1000
Total Additional Charges	3,500